Scholars’ Hub @ Home | The Rise of Cricket in Canada and the Business Opportunities it Presents

Cricket has been played in Canada for over a century and a half, but has been relatively dormant for most of its existence. In the last few years, the popularity of the sport has grown to a loftier position in the North American landscape. Join Vijay Setlur, Marketing Instructor at Schulich School of Business on May 22 where he will delve into the factors contributing to the growing momentum behind cricket in North America, and specifically in Canada, and the opportunity the sport presents for fans, brands, media and others.