Mid-Career Conversations: Fifteen minutes vs forever: long-term brand building in a short-term world

Mid-Career Conversations was created with alumni like you in mind. Each event features a mid-career alumni storyteller sharing their journey and experiences. You’ll have the opportunity to ask questions and join virtual breakout rooms to discuss your own unique journey and ambitions with fellow York alumni.

In this session, alumnus Mark Miller (BBA ‘95) will share:

• The five traits of the modern legacy mindset from his bestselling book titled Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World
• How we now live in an increasingly short-term world where iconic brands are disappearing
• What distinguishes long-term brand builders from their short-lived peers
• His journey to building his own personal brand and platform

Mark is a top innovation keynote speaker, author, and Chief Strategy Officer at Team One in Los Angeles. Mark’s thought leadership has been recognized in North America by many of the most significant honors in marketing and advertising, such as the Advertising Research Foundation (ARF) David Ogilvy Awards for research excellence, the Jay Chiat Awards for strategic excellence, and the Effie Awards for marketing effectiveness.