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Ernest C. Mercier Lecture in Entrepreneurial Science: Bracing for the Entrepreneurial Thrillride

The Lassonde School of Engineering and Schulich School of Business invites you to attend the 2022 Ernest C. Mercier Lecture in Entrepreneurial Science.

We are honoured to welcome Dan Tzotzis (BBA ’02, MBA ’10), co-founder of AWAKE Chocolate to present this year’s lecture “Bracing for the Entrepreneurial Thrillride.”

Bracing for the Entrepreneurial Thrillride:
20 years of stories, paired with the occasional insight, Dan Tzotzis will share his perspective on what to expect as a new entrepreneur and some of the lessons he has picked up to help manage through the roller coaster ride of an entrepreneur’s life.

The lecture will be held virtually over a Zoom webinar. We encourage guests to engage in the Q&A session following the lecture.

Register here

Dan Tzotzis 

Corporate Finance Associate turned Corporate Sales Associate, turned Entrepreneur, Dan Tzotzis, along with his two partners, co-founded AWAKE Chocolate, North America’s best tasting energy product. Quitting their corporate gigs in August of 2012 and using their collective 35 years of industry experience, Dan and his partners have transformed AWAKE from a mere idea into a multi-million-dollar brand. 

Now with over 20 years of leading and operating businesses in both the corporate and entrepreneurial world of consumer goods, Tzotzis has added coach, instructor and mentor to his professional arsenal. In January of 2021, Tzotzis became a part-time MBA instructor as part of the entrepreneurship faculty at the Schulich School of Business and has now helped hundreds of students get their businesses started on the right foot.

Tzotzis is also an alumnus of Schulich School of Business at York University (BBA ’02 ) and (MBA ’10) and sits as an elected board member and treasurer for the Greek Community of Mississauga.

Tzotzis is a husband and father to his four most favourite people. He has been married for 16 years and has three kids, Zoi (9), Elias (6) and Loukas (3). His pastimes now include being an active baseball, hockey, horseback and performing arts dad.

About the Ernest C. Mercier Lecture in Entrepreneurial Science

In an effort to inspire and empower future generations of students at York with a sense of the possible, Ernest C. Mercier’s wife, Dr. Eileen Mercier, a York graduate (MBA ’77, Hon LLD ’10), established the lecture series in her late husband’s name. Bridging the worlds of business and commerce with the intensive research world of STEM, the series presents an entrepreneur and renowned scientist who has used his/her own science education as a springboard to other enterprises.



Mar 24 2022


5:00 pm - 6:15 pm


Virtual Event
Virtual Event
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